Get Advertising to Children: New Directions, New Media PDF

By M. Blades,C. Oates,F. Blumberg,B. Gunter

ISBN-10: 0230252028

ISBN-13: 9780230252028

ISBN-10: 1349321702

ISBN-13: 9781349321704

this crucial resource for college kids, researchers, advertisers and oldsters studies the debates and offers new examine approximately advertisements to teenagers. Chapters hide nutrients and alcohol ads, the results of product placement and new media advertisements, and the function of oldsters and academics in supporting childrens to profit extra approximately advertising.

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Advertising to Children: New Directions, New Media by M. Blades,C. Oates,F. Blumberg,B. Gunter

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